Is annual giving something you take down from the attic once a year? Somewhere along the line, annual giving – the support an organization needs each year to operate – turned into “the one time a year we expect donors to give”. So organizations get to October, look at the holes in the operating budget […]
5 reasons to ditch your annual appeal
Are you still depending on an annual appeal – a single annual solicitation – for your individual giving program? Many smaller organizations are. But if you’re one of them, you ought to reconsider. Here’s why. 1. You need money all year To accomplish your mission, you probably need funds. (If not, congratulations on that […]
Have you killed your annual appeal yet?
I just emailed a letter, response form and list to the mail house. Our base tends to be generous at this time of year. (Yours probably is, too.) There’s a lot riding on this appeal, and I’ve spent a many hours on my offer, my story, my response piece… every detail I can think of. […]