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Have you killed your annual appeal yet?

Kill you "annual appeal"

I just emailed a letter, response form and list to the mail house. Our base tends to be generous at this time of year. (Yours probably is, too.) There’s a lot riding on this appeal, and I’ve spent a many hours on my offer, my story, my response piece… every detail I can think of. […]

Filed Under: Blog, Donor communications, Planning Tagged With: annual appeal, appeal, appeal writing, direct mail, donor, fundraising appeal 4 Comments

Essential components of your fundraising appeal

Does your fundraising appeal have the right stuff?

A confession: I wasn’t sure what to write about this week. A dear friend suggested I put the components of a good appeal in one post. I hope it’s helpful. And I hope you’ll use the comments to chime in. I’m sure you have some good ideas to add! A strong case A compelling, urgent […]

Filed Under: Annual Giving, Blog, Donor communications Tagged With: appeal, appeal writing, emotion, Fundraising, fundraising appeal, Nonprofit organization 3 Comments

Is this any way to treat a friend?

renewal notice

I’ll admit that I only open some of my mail. Like most people, I quickly sort out the bills and other “must open” things. Then I go through the rest. One glance at the envelope is usually enough to tell me whether I want to bother opening it or not. (And that’s with my professional […]

Filed Under: Annual Giving, Blog, Donor communications Tagged With: appeal, appeal writing, donor retention, Donors, Fundraising, Mail, Nonprofit, solicitation Leave a Comment

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