Sometimes we work so hard at getting it all right. We read everything we can find. We learn all the rules. We labor over each appeal, sure it will be “the one”. And sometimes a complete novice gets an awful lot right. By being sincere. By staying focused on a single message. By working toward […]
Is this any way to treat a friend?
I don’t treat friends like this, do you? I’ll admit that I only open some of my mail. Like most people, I quickly sort out the bills and other “must open” things. Then I go through the rest. One glance at the envelope is usually enough to tell me whether I want to bother opening […]