Sometimes we work so hard at getting it all right. We read everything we can find. We learn all the rules. We labor over each appeal, sure it will be “the one”. And sometimes a complete novice gets an awful lot right. By being sincere. By staying focused on a single message. By working toward […]
8 things you can do today to improve your fundraising letters
Improve your fundraising letters Here’s what I know about writing good fundraising letters: You can practice and study for years. And still, feel like you’re only scratching the surface. There’s always something new because we’re always learning something new. So perfection will always be out of reach. But don’t let the perfect get in the […]
Is this any way to treat a friend?
I don’t treat friends like this, do you? I’ll admit that I only open some of my mail. Like most people, I quickly sort out the bills and other “must open” things. Then I go through the rest. One glance at the envelope is usually enough to tell me whether I want to bother opening […]