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Have you killed your annual appeal yet?

Kill you "annual appeal"

I just emailed a letter, response form and list to the mail house. Our base tends to be generous at this time of year. (Yours probably is, too.) There’s a lot riding on this appeal, and I’ve spent a many hours on my offer, my story, my response piece… every detail I can think of. […]

Filed Under: Blog, Donor communications, Planning Tagged With: annual appeal, appeal, appeal writing, direct mail, donor, fundraising appeal 4 Comments

Listen to your grandma

my grandmother

I’ve written a few times about poorly done thanks or solicitations, so I wanted to write about a thank you we recently received that did it right. But instead of my response, let me offer my husband’s. He’s not a fundraiser so he’s probably a better mirror for how most donors react. (In other words, […]

Filed Under: Blog, Donor communications, Thanks Tagged With: donor, donor retention, Fundraising, Nonprofit, thank you letters, Thanks Leave a Comment

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