Here’s why you should ditch that annual appeal I just emailed a letter, response form, and list to the mail house. Our base tends to be generous at this time of year. (Yours probably is, too.) There’s a lot riding on this appeal, and I’ve spent many hours on my offer, my story, my response […]
Planning
Here are the questions every nonprofit should ask
Let me share a brief and not-too-flattering story. A few years ago, a friend announced her new job in an area that intersected with my organization’s mission. I offered any help I could give someone new to the nonprofit world. And then had a moment when I wondered if that could be a problem. Would […]
Scarcity or Abundance?
Scarcity or abundance? What do we choose? Some time ago, I sat in a staff meeting, where the talk was all about scarcity. Not that anyone thought about it exactly that way. We thought were talking about how to be careful with spending, and about prudent choices about programming. We were talking about what we […]
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