How to keep those donors Oh, hello 2024. Yes, your year-end fundraising efforts are over. Take a deep breath. Relax. OK. Enough of that. Time for 2024 fundraising! And here’s what I want you to think most about: retention. I hope you welcomed new donors last year. And maybe even welcomed back some others. But […]
Planning
Your fundraising communications calendar: how to
It’s never too late to get organized and create a fundraising communications calendar One of the secrets of successful fundraising is consistency. But if your calendar is hit and miss, or “ask for money when we’re in trouble”, you need to put some structure into your plans. Creating a communication calendar is how you do […]
Why your fundraising program should focus on people
Is your fundraising program based on a few big events each year? Or maybe on a handful of large corporate partnerships? Those can definitely bring in more money for each event or partnership agreement. But there are some good reasons those areas aren’t how you want to build a program that grows and lasts. Donor […]
Are you nervous about 2023? Here’s what you can do
You’re feeling a little nervous about the economy. And you’ve been planning for this year. So you’ve been reading good advice, like this piece in Philanthropy Daily… or this, more succinct, advice from my friend Denisa Casement: So now what? How to maximize your fundraising results so you can keep doing your good work? Here […]
Are you a farmer or magician?
Years ago, I had lunch with a colleague (John Bordeaux). We had a lovely time getting to know one another. (We had both done the same job, many years apart and the organization is still close to my heart.) He had many interesting things to say, but one really stuck with me. I think you’ll […]
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