Letters are like people? Let me explain. Have you ever noticed distinct personalities in the nonprofit letters you get? I find myself imaging organizational personas as I read. Here are a few. Let’s imagine a party. Glass in hand, you mingle with the crowd. Who do you meet? Letters are like people – meet some […]
A cure for 3 am panic
Ever needed a cure for the 3 am panic? I know you’ve been there too. It’s 3 am. Your eyes are closed, but your heart is pounding and your mind is racing. Your appeal is due to mail and you’ve got… Nothing. Try to rest. Because when the morning comes, you will get started on your next appeal. Maybe […]
I see you
That’s what we all really want, isn’t it? Someone who sees us. We want to be known for ourselves, as people. To be recognized. That’s what our donors are looking for as well. So why is so much communication impersonal and generic? The lazy answer is because it’s easier that way. Large organizations might think: […]
Trademarked
Can a friend be trademarked? I received a solicitation in the mail the other day. I bet you’ve also gotten this one or one like it. It comes with many colorful address labels. And a nickel! What really made me laugh this time, though, was the salutation. They obviously knew my name, because it was […]
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