Do you need to leave your job? I resigned from my position a couple of weeks ago. It was a difficult decision, but for a host of reasons both personal and professional, it was also the right decision. Before I actually resigned, I did a great deal of thinking and reading. How to do this […]
Are donors tired – or just tired of you?
Your donors are tired… Were they for real? I was at a meeting with a number of organizations the other day, along with some fundraising consultants. During the course of the meeting, I was surprised to hear the respected counsel suggesting that the organizations cut back on their communications and solicitations with their donors. Why? […]
Don’t break my heart.
Don’t break my heart. Remember that fundraising is always personal. You might think I’m writing about the one that got away. The donor we courted and counted on. And then disappeared. We’ve all been there, right? It’s frustrating… sometimes, it breaks your heart. But today I’m writing as a donor. And about communications that reduce […]
I see you
That’s what we all really want, isn’t it? Someone who sees us. We want to be known for ourselves, as people. To be recognized. That’s what our donors are looking for as well. So why is so much communication impersonal and generic? The lazy answer is because it’s easier that way. Large organizations might think: […]