I was helping a client with an appeal the other day. I found myself explaining some of the choices I made in the letter. At this point, they were almost automatic for me. I realized not everyone knows there are some simple changes you can make that will improve your appeal. When I get a rough draft, […]
Do you want to really connect? Show, don’t tell me.
One more about the importance of emotion in your fundraising. This week, let’s look at images, not words. There is no faster way into our brains than an image. As Peter Temple explains in this post, “We don’t see words as a series of letters. We see them as pictures.” He goes on to […]
Use these powerful triggers to raise more money. (Though your colleagues might worry.)
I hadn’t joined a cult. I just wanted to remember these important triggers Last week, I wrote about the importance of emotion in your fundraising. It reminded me of the emotional triggers that raise more money. And that more than once have led to raised eyebrows. You see, at my last two jobs, my […]
Are you making these fundraising mistakes?
As a consultant, I work with some smaller nonprofits. To begin, I try to get a sense of how they’re fundraising now. I see similar problems across different organizations. But here’s the surprising thing − I see these same problems in my mailbox every day, from national and international charities. So these aren’t only small organization problems. I’ll […]
Money, time and attention poverty
What’s your attention worth? I read an interesting article a while ago in the New York Times. Titled No Money, No Time, it was about different kinds of poverty. You probably think about financial poverty, but maybe like me you hadn’t thought as much about time and mental bandwidth poverty. If you suffer from one type of poverty, […]