Ah… your year-end fundraising appeal isn’t out yet. And maybe, just maybe, life got in the way, too. I’m trying not to panic about Christmas shopping myself. But if you haven’t sent your year-end appeal yet, maybe this will help. And if you have already mailed something, maybe this will help with those late December […]
Please stop killing your fundraising to please the boss.
I’ve been writing fundraising copy for a long time. And from the very start, I faced one problem over and over and over again. No. Though those pop up all the time. What has consistently gotten in the way is interference from people who aren’t focused on fundraising. It might be the boss. Or the […]
Just for you: quick tips to boost your fundraising writing
Does your fundraising writing result in less than satisfying results? I’ll be honest: creating good donor communications is a constant learning experience. But you can do some things to help today. Here are some tips for you. Unmarry your “brand”. That is, unchain yourself from the collection of fonts, colors, and language being pushed at […]
How to appeal like a Girl Scout
Girl Scouts have a great product – do you? Your organization probably doesn’t sell Girl Scout Cookies… but they didn’t become wildly popular in a vacuum. They’re good. Really good. And they’re special because you can’t just find them on the store shelves. So think about: What is your organization really, really good at? Where […]
How details help draw attention
At this time of year, your mailbox and inbox are probably as crowded as mine is. Appeals from organizations you’ve supported. And appeals from new organizations, hoping to grab your attention. It’s overwhelming to you – a professional. Imagine how it feels to those kind donors? There are many ways to grab someone’s attention. But […]
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