Fundraising IS a nonprofit’s business I keep reading that the practice of medicine has changed radically. Family doctors are getting hard to find. It seems we live in an age of specialists. As the development director, it’s natural to assume your job is to be the organization’s fundraising specialist – the person with a particular […]
Don’t break my heart.
Don’t break my heart. Remember that fundraising is always personal. You might think I’m writing about the one that got away. The donor we courted and counted on. And then disappeared. We’ve all been there, right? It’s frustrating… sometimes, it breaks your heart. But today I’m writing as a donor. And about communications that reduce […]
Are you assimilated?
Anyone of a certain age or entertainment preference will recognize the Borg. For the rest of you, let me explain a little. In Star Trek, the Borg is one of the most dangerous foes our heroes have to deal with. To quote Wikipedia’s entry: The Borg are a collection of species that have been turned into cybernetic organisms functioning […]
Have you ditched your annual appeal yet?
Here’s why you should ditch that annual appeal I just emailed a letter, response form, and list to the mail house. Our base tends to be generous at this time of year. (Yours probably is, too.) There’s a lot riding on this appeal, and I’ve spent many hours on my offer, my story, my response […]
Have you failed today?
Have you failed today? I hope so! Because when you fail, you have the chance to learn something. And often, it’s the only way we really learn. When I was young, I observed that nine out of ten things I did were failures. So I did ten times more work. George Bernard Shaw If you’re […]
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