Here’s why you should ditch that annual appeal I just emailed a letter, response form, and list to the mail house. Our base tends to be generous at this time of year. (Yours probably is, too.) There’s a lot riding on this appeal, and I’ve spent many hours on my offer, my story, my response […]
Have you failed today?
Have you failed today? I hope so! Because when you fail, you have the chance to learn something. And often, it’s the only way we really learn. When I was young, I observed that nine out of ten things I did were failures. So I did ten times more work. George Bernard Shaw If you’re […]
Essential components of your fundraising appeal
Your fundraising appeal needs a strong case You must have a compelling, urgent problem the donor can help solve. You need an emotional story People make giving decisions with their emotions. Stories are the best way to ignite those emotions. Tell a story. Go ahead and use some statistics – they can help support the […]
Is your board making you crazy?
Is your board making you crazy? Driving you right up the wall? You’re not alone. A committed and inspired board leads to a strong organization. A dysfunctional board or one that’s not inspired makes it almost impossible for the organization to succeed. Development staff often spot any board problems. To succeed in our work, we […]
Are you available to donors?
Are you available to donors? Can they reach you when they want to connect? I’ve written about a few badly done gift acknowledgments, here and here. I didn’t want to shame the organizations, so I omitted their names. But after each post, a colleague urged me to contact the offending organization. These organizations deserve to […]
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