Memorial gifts are the most emotional gifts. We buried my aunt on Monday. She was an incredible woman – a musician good enough to have played professionally, a university professor, an artist with a needle or fabric, a wonderful cook, a loving mother and wife, and an adoring grandmother. Her loss leaves a big void. […]
Are donors tired – or just tired of you?
Your donors are tired… Were they for real? I was at a meeting with a number of organizations the other day, along with some fundraising consultants. During the course of the meeting, I was surprised to hear the respected counsel suggesting that the organizations cut back on their communications and solicitations with their donors. Why? […]
Go ahead, make me
Have you ever wanted to say “make me!” in response to an appeal? Some frequently used packages always crack me up. I know these are so common because they work – though I’m not sure how “work” is defined, especially in the long term. There’s the nickel pack. No, wait, we’re up to a dime. (I […]
Year-end YIKES? Keep this in mind.
Is year-end fundraising keeping you up at night? If you haven’t got your plan down for the end of the year giving season, you’re going to have to improvise. That’s when some experience can help. Like an athlete’s muscle memory, good instincts can get you through. Here are some things I’ve learned over the years. […]
Thank you. You’re wonderful.
“Piglet noticed that even though he had a Very Small Heart, it could hold a rather large amount of Gratitude.”― A.A. Milne, Winnie-the-Pooh Thank you. It’s the season for turkey and over-eating. But also, and much more filling, for gratitude. Gratitude has a way of resetting our outlook. It’s just about impossible to be truly […]
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