People, this is NOT a thank you. This is a poorly done appeal badly disguised as a gift acknowledgment. There’s no gratitude here. And there’s no reason to give, either. Two sentences. That’s what’s spared for the donor. Fifty percent of the front page is about asking for another gift. One hundred percent of the […]
Antoinette Tuff is my hero
I’ll buzz them in so you’ll know when they are coming, okay? Okay, so just stay there calm. Don’t worry about it. I’m gonna sit right here so they see that you didn’t try to harm me, okay. It’s gonna be all right sweetie. I just want you to know that I love you. I’m […]
7 words and phrases that should die
You know what happens when someone tells you not to think about a pink elephant? Suddenly you can’t get that creature out of your mind, right? Something similar seems to be happening to me as I think and write about writing. My jargon-o-meter is on high alert these days. So, for a little fun, here […]
Writing for someone else’s voice
If you write fundraising appeals, chances are someone else will sign what you write. So how do you write in a way that’s both compelling and believable? The most important thing is not that the letter sounds like the person signing it. The most important thing is that the letter is effective. So resist complaints […]
Don’t fall in love
Sometimes you can choose when to fall in love It feels wonderful to be in love. Colors are brighter, sounds are sweeter. You know, all that pop song stuff. But it’s a dangerous thing to fall in love with your own writing. Or with your own organization. Don’t get me wrong – you want to […]
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