Your fundraising appeal needs a strong case You must have a compelling, urgent problem the donor can help solve. You need an emotional story People make giving decisions with their emotions. Stories are the best way to ignite those emotions. Tell a story. Go ahead and use some statistics – they can help support the […]
Is your board making you crazy?
Is your board making you crazy? Driving you right up the wall? You’re not alone. A committed and inspired board leads to a strong organization. A dysfunctional board or one that’s not inspired makes it almost impossible for the organization to succeed. Development staff often spot any board problems. To succeed in our work, we […]
Are you available to donors?
Are you available to donors? Can they reach you when they want to connect? I’ve written about a few badly done gift acknowledgments, here and here. I didn’t want to shame the organizations, so I omitted their names. But after each post, a colleague urged me to contact the offending organization. These organizations deserve to […]
People, this is NOT a thank you!
People, this is NOT a thank you. This is a poorly done appeal badly disguised as a gift acknowledgment. There’s no gratitude here. And there’s no reason to give, either. Two sentences. That’s what’s spared for the donor. Fifty percent of the front page is about asking for another gift. One hundred percent of the […]
Antoinette Tuff is my hero
I’ll buzz them in so you’ll know when they are coming, okay? Okay, so just stay there calm. Don’t worry about it. I’m gonna sit right here so they see that you didn’t try to harm me, okay. It’s gonna be all right sweetie. I just want you to know that I love you. I’m […]
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