Sometimes you can choose when to fall in love It feels wonderful to be in love. Colors are brighter, sounds are sweeter. You know, all that pop song stuff. But it’s a dangerous thing to fall in love with your own writing. Or with your own organization. Don’t get me wrong – you want to […]
An endearing appeal from a novice
Sometimes we work so hard at getting it all right. We read everything we can find. We learn all the rules. We labor over each appeal, sure it will be “the one”. And sometimes a complete novice gets an awful lot right. By being sincere. By staying focused on a single message. By working toward […]
Write a better fundraising appeal
A better fundraising appeal? A better fundraising appeal is simple. You’ve probably heard this before. But my mailbox says too many writers are not taking it seriously. Do you want to write a better fundraising appeal? Do you want to get read? Keep your fundraising appeal simple. I’m talking 4th to 6th grade level simple. […]
The royal we
Do you see a lot of the “royal we” in your mailbox? Know what I mean? “XYZ has been successfully helping [poor, hungry, sick] people for more than 30 years. During that time, we have blah, blah, blah. We have been recognized by Charity Navigator for our excellent finances. We have been celebrated by our […]
The power of one
You’ve probably been hearing the story of young Sarah Murnaghan, the 10-year-old girl with end-stage cystic fibrosis. She’s in desperate need of a lung transplant. Without one, she isn’t likely to survive the next couple of weeks. But transplant rules don’t allow her to move to the front of the line – before adults and […]
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