Social Media Tactics for Nonprofit Development I love to look at an item and think: How else can I use that? Unused scraps of pretty paper? Flip them over to use as note paper. Use them as filler in packages or presents. Cut them up into itty bitty pieces for your next event, put them […]
Straight talk about donor love
Straight talk about donor love Is the idea of donor love just fluff? The answer depends on you. But first, let’s clear a few things up. Maybe it will make you more comfortable. Here’s what donor love isn’t: This is love in the sense of philanthropy. That is, the love of humankind. In this sense, […]
Who is that newsletter for anyway?
Newsletter fails make me sad. The tagline said “thanking those who make a difference”, but I don’t think that’s me. Why? Because out of maybe 15 articles in the newsletter, 10 refer to large individual or foundation gifts. Like, millions large. And while the stated purpose of this newsletter is thanks, the headlines read like […]
What Facebook can teach you about trust
Who do you trust? As I write, Facebook founder Mark Zuckerberg is answering questions in the Senate. He’s avoided this session to date. Today, he can’t. And that’s because his business model and a sloppy thirst for income led to a frightening abuse of users’ information. Yes, we’ve all heard it before: if you’re not […]
Why is an annual giving program so scary?
Why is annual giving so scary? You need an annual giving program. Here’s why. I’ve noticed annual giving is sometimes treated as an afterthought. Sometimes, it’s not even a small part of an organization’s fundraising program. Some organizations prefer fundraising events or foundation grants to communicating with individuals. And some depend on government reimbursements for […]
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