Why is annual giving so scary? You need an annual giving program. Here’s why. I’ve noticed annual giving is sometimes treated as an afterthought. Sometimes, it’s not even a small part of an organization’s fundraising program. Some organizations prefer fundraising events or foundation grants to communicating with individuals. And some depend on government reimbursements for […]
3 Smart Strategies to Boost Online Giving for Your Nonprofit
Boost online giving? Yes, please! Figuring out what kind of online fundraising strategy will work for your nonprofit is a tough balancing act. After all, investing in online fundraising software requires careful planning and sometimes, it can seem like there are too many tools out there to choose from. However, in this digital age, it’s […]
Do you have a cause worth joining?
Is your cause worth joining? I’ve been watching the kids from Parkland, FL force the country to face our gun safety problems. They’ve succeeded in grabbing our attention for many reasons. But one important reason is that they’ve defined their cause. Successfully, boldly and in a united way. We know what they’re fighting. We know […]
Your donors want to know: will you still love me tomorrow?
Tell the truth: does your organization love them and leave them? I’ve noticed a few situations where gifts to large, national organizations – even memorial gifts, no less – have resulted in truly bad donor care. These are organizations that spend tremendous resources on acquisition and “awareness”. Like fancy television campaigns and a constant stream […]
The case of the disappearing donor
The disappearing donor. There I was. In my kitchen, minding my own business. And the envelope appeared. Oh, I’d seen its like before. Always brought me heartache. So if I knew what was good for me, I would have put that newsletter down and walked away. Guess I was looking for trouble. And there it […]
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