Fundraisers, it’s time for a new start, don’t you think? So before the new year is here, I want to share some thoughts about your new year. Be intentional You know how it goes. If just do what you’ve always done, you’re lucky if you get the same results. I know planning can seem time-consuming, […]
How to find your way through fundraising
Fundraising is always changing, so how can you find your way? It can feel hard to keep up. But the basics remain key. To succeed, we must make learning part of our practice. I want to suggest you grab a copy of a new little book from TrueSense Marketing. Who doesn’t need a guide? Their […]
Do you think fundraising is scary?
Is fundraising scary? I recently posed that question to a group I was training. We were having some fun with a true and false game. Most of the questions were pretty easy to answer. This one was more nuanced. Fundraising is sometimes scary. But it’s almost always needed. So if you’re not doing as well […]
Why is an annual giving program so scary?
Why is annual giving so scary? You need an annual giving program. Here’s why. I’ve noticed annual giving is sometimes treated as an afterthought. Sometimes, it’s not even a small part of an organization’s fundraising program. Some organizations prefer fundraising events or foundation grants to communicating with individuals. And some depend on government reimbursements for […]
Do you want a successful year-end? Choose carefully today.
It may not look it, but year-end is around the corner I don’t like to admit it, but summer’s nearly over. Everyone is back to school. Time to think about your successful year-end campaign. So gear up for the busiest time of the fundraising year. Do you have a plan to succeed? Strategy requires choices. […]