Donor love means knowing how to say thank you It would seem to be the simplest thing. Saying thank you shouldn’t be hard. If you’re comfortable saying “please” – as in “please give” – you need to feel even more at ease with being grateful. Then why do so many organizations fail at this? Thanks […]
How to test and measure your donor campaigns
How to test and measure your donor campaigns You work tirelessly on multiple donor campaigns, hoping your efforts produce the fundraising results your organization depends on. But how do you know which of your activities have the most impact? By testing and measuring your campaigns. There is more to campaign success than simply the final […]
Your annual giving toolkit – part two
Roll up your sleeves and get ready: here’s an annual giving toolkit Last week, I wrote about some of the ideas you need to create a successful annual giving program. Those form the thoughtful (and necessary) underpinning. This week, our focus will be more tactical – “hands-on”, if you like. An annual giving toolkit – […]
Your annual giving toolkit – part one
Annual giving is a process – and a toolkit can help To create a successful annual giving program, you need to think beyond the once-a-year appeal. Think about what you’ll need to succeed. Then put together the tools you’ll need. Fundraising is relationship-building. When your donors hear from you once a year – and that […]
Do you have to be great to do good?
Have you ever wondered if you were good enough for your work? In our thirst for information, ideas, and improvement, we might be forgiven some pangs of inadequacy. I know you care about learning (you’re reading this, after all). And that’s absolutely necessary. But in the meantime, let me reassure you: You are good enough […]
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