I’ll bet your inbox looked like mine at year-end. Filled with urgent news about fundraising goals. So many emails and letters – from organizations you support and sometimes from those you barely know. But every time I saw an appeal (email or direct mail) based on the organization’s fundraising goals, I wanted to cry. So […]
How to create a donor communications calendar
This post has been updated. You can find the most recent version here. How can you create a donor communications calendar? A communications calendar is a combination of messaging and timing. You can create the most amazing appeal letter, but if it’s the only time your donors hear from you this year, you aren’t communicating […]
I don’t owe you: why I’m not giving back
“I don’t owe you.” That’s what I thought as I opened the envelope. Makes me sound awful, doesn’t it? But let me explain. When you ask people to “give back” by making a gift to your organization, you’re setting up a relationship based on obligation. And transaction. Think carefully about whether that’s really what you […]
What one brilliant arts organization can teach us about fundraising
One of the most popular posts I’ve published is about fundraising for an arts organization. That’s why I want to share some remarkable pieces I found on Medium. Then I want to talk about how this may have implications for fundraising in a broader sense – not just for arts organizations. My discovery started with […]
5 Ways Prospect Research Can Improve Donor Communications
By Bill Tedesco Can prospect research improve your donor communications? Strong donor relationships are built on exquisite communication strategies. Crafting the best donor communication methods is easily done when your organization knows your donors inside and out. Prospect research helps your organization fundraise smarter with insights on your donors’ financial, philanthropic, and general lives. You’ll […]
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