This post has been updated. You can find the most recent version here. How can you create a donor communications calendar? A communications calendar is a combination of messaging and timing. You can create the most amazing appeal letter, but if it’s the only time your donors hear from you this year, you aren’t communicating […]
I don’t owe you: why I’m not giving back
“I don’t owe you.” That’s what I thought as I opened the envelope. Makes me sound awful, doesn’t it? But let me explain. When you ask people to “give back” by making a gift to your organization, you’re setting up a relationship based on obligation. And transaction. Think carefully about whether that’s really what you […]
What one brilliant arts organization can teach us about fundraising
One of the most popular posts I’ve published is about fundraising for an arts organization. That’s why I want to share some remarkable pieces I found on Medium. Then I want to talk about how this may have implications for fundraising in a broader sense – not just for arts organizations. My discovery started with […]
5 Ways Prospect Research Can Improve Donor Communications
By Bill Tedesco Can prospect research improve your donor communications? Strong donor relationships are built on exquisite communication strategies. Crafting the best donor communication methods is easily done when your organization knows your donors inside and out. Prospect research helps your organization fundraise smarter with insights on your donors’ financial, philanthropic, and general lives. You’ll […]
Why you should care about donor retention
Your questions answered. I recently did a webinar with my friends at NeonCRM on donor retention. It was fun – and obviously, a topic close to my heart. Some of the most fun I had was answering questions at the end. Since the topic can be broad, the questions were, too. Unfortunately, even with an […]
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