I’ve said it before. Good fundraising is always one-to-one. That’s true even if you’re communicating with thousands. It should always feel one-to-one. That should always be your aim, even if it takes a little more effort. But when is the last time you really made a personal effort? OK, my major gifts readers… I know […]
Advanced Donor Stewardship: How to Keep Your Donors Giving Year after Year
by Joe Garecht Advanced donor stewardship Stewardship is one of the most important components of the fundraising process. Prospecting, cultivation, and asking are certainly important… but in my experience, building a strong donor stewardship system should be your top priority if you want to strengthen your development program. For many fundraisers, this comes as a […]
Do you know what your donors want?
Do you know what your donors want? Should you find out? Fundraising is about engaging and persuading. You could even say sales. (I know, that sounds so cold. But it’s true.) I was reading a blog about arts marketing that I enjoy, Marketing the Arts to Death. In Arts Marketing Doesn’t Work Because It’s Irrational, […]
10 Ways to Make The Biggest Impact with Small Gift Donors
How can you make the biggest impact with small gift donors? When you have multi-million dollar gifts coming in, it can be easy to turn your attention to the foundations and philanthropists behind those big numbers. And easy to forget about the small gift donors whose contributions of $5 to $5,000 dollars are the foundation […]
Why you shouldn’t treat fundraising as secondary
Fundraising isn’t secondary. It’s not your organization’s side gig, either. Too often, fundraising is “something we need to do to fund the mission.” That’s not an effective way to look at it, though. I have seen small organizations that are trying to build support. They have their mission firmly in mind, they’re already doing the […]
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