Some things you do really bug me. As your colleague, I’m cheering for your success. So in a helpful spirit, I offer you my list below.
I wish you wouldn’t:
- Send me an automated thank you message for an online gift and assume that’s enough
- Forget to thank me at all
- Send me a buck slip receipt and a generic postcard instead of a real letter
- Phone me when I’ve repeatedly asked not to be called
- Robo-call me – if it’s important enough to interrupt me, it’s important enough for you to call personally
- Forget about me when you write
- Spell my name wrong
- Address me as “Mrs.”
- Squeeze the font size down so small I can’t read it. All so you can fit the letter on one side of the page
- Spend a lot of time talking about yourself
- Hide your contact information on your website
- Make me talk to a call center rep when I have a question for you
- Trade or sell my information without my permission
- Tell me about your budget needs, not the people I can help
- Send me a Twitter auto dm when I follow you, asking me to give or like you on Facebook
- Call me “Ms. Cahalane” if I’m a former employee or volunteer
- Ask me to fill out a form online if I want to email you or someone on your staff
- Send me a nickel, or even a dime
- Use the same generic response envelope for every mailing
- Send me the same package every month
- Send me the same package every week!
- Send me the same package 4 other organizations are using
- Write crappy letters
- Write bloaty email messages
- Refuse to staff adequately to take care of your donors — while you hunt for more.
- Get sloppy with your data. Stay on top of donors who have passed away!
- Neglect to acknowledge my loyal giving and send me acquisition packs
- Treat me like an ATM, not a valued partner
P.S. I’ll bet you have a list, too. Help us all out – add yours in the comments, please!