You can inspire donors with an emotional annual report Is it time to think about your annual report? Start with this question: is your annual report a humble necessity or an inspiration? Inspirational is there… you just have to be ready to jump over some common obstacles to reach it. We don’t have the money […]
3 SEO Metrics to Track for Your Nonprofit Website
Nonprofit SEO metrics matter! You’re probably familiar with the term search engine optimization (SEO), which refers to the way that your website is structured to be found on and rank well in internet search engines like Google. In our digital world, SEO has become almost a buzzword of sorts, as brands and companies toss it […]
Do you want to get bigger? Think small.
Do you want to get bigger? Think small. Everybody is nobody. That is, if your target audience is the world, you won’t really touch anyone. From time to time, I get an email from someone looking for fundraising help. They want to know how they can get their message out to everyone. So, first, let […]
What are your values?
Do you know your values? Your organization’s values and your personal values? Tomorrow is Independence Day in the US. Though it has become largely a day about cook-outs and fireworks, it should be much more. There were values expressed in our Declaration of Independence. While we’ve seen great progress, there are too many values that […]
How to write a great fundraising appeal
Here’s how you can put together an appeal that works Back when I was a Girl Scout, we had a bake-off. (I won our Brownie bake-off with peanut butter blossoms because I voted for myself. I still have residual guilt about that.) One of the lessons was to assemble your ingredients before you start. Writing […]
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