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You are here: Home / Blog / Please share a moment of humanity with me

Please share a moment of humanity with me

Fundraisers grow generosityDo you ever feel cynical about fundraising or even humanity?

It’s a hazard of our age, I guess. I hope it’s not one of our profession, though.

You’ve heard that storytelling is key to good fundraising.

You’ve heard that focusing on our donors and showing them need and appreciation are critical.

You’ve heard that treating donors well is also critical – but too often doesn’t happen.

A fundraising lesson from Twitter

If you’ve ever caught yourself feeling less than hopeful about donors and fundraising, I want to share something that I watched happen on Twitter.

I have blurred out names and images, because this isn’t about particular people. In fact, it’s about just plain people and how they are motivated to care.

It began with a tweet. A tweet like many others – made out of frustration and fear. Not from an organization. From a person. Probably out of a human need to be heard, to be appreciated.

Her tweet was immediately met with empathy. Some people also shared stories of similar situations.

Then the story did what we hope our fundraising stories will do: bring out the best, most caring sides of complete strangers.

 

Our storyteller declined the offers of help. She hadn’t come to Twitter looking for money – just for kindness.

But plenty of people – who didn’t know her at all – jumped right in to help.

Why?

A compelling story.

In a tweet, we see a situation (a need for insulin, which is too expensive). We see lots of emotion (a mother’s tears, her fears for her child, frustration about the expense, and willingness to spend her last money to protect her child, while not wanting the child to worry.)

As she says, she has love and worry.

A relatable and urgent need.

Anyone who has been a child or a parent can empathize with these feelings. Wanting to protect our loved ones is elemental. And most people have to worry now about medical needs.

Who hasn’t gone to fill a new prescription and had the pharmacist pause before giving it to you? “Do you know how much this is?”

The lesson here: donors like to give.

We like feeling good about helping someone in need. We need to believe that we’re good people. And helping someone – even a stranger on Twitter – makes us feel good.

There is too much in the world right now to make us angry and afraid. And when we feel threatened, there’s a human tendency to curl up – to protect ourselves and our own and close out the world.

But fundraising offers an alternative. One that helps the donor – and erodes the fear and anger in the world.

We’re lucky to do this for a living. And we’re lucky that there are plenty of people out there willing to be donors. Eager, even.

We just need to do our best to share human-level stories of need. And to respect our donors and show them all the gratitude we can muster. Every day.

What finally happened?

I don’t know. Soledad O’Brien seemed interested in learning more. So maybe this won’t be the last we hear about the situation or even this particular person.

But maybe my favorite tweet in the thread came near the end.

When we allow our generous, caring selves to act, is there any problem we can’t solve together?

 

Photo by Dakota Corbin on Unsplash

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Filed Under: Blog, Fundraising Tagged With: generosity, storytelling 4 Comments

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Comments

  1. Anna says

    August 21, 2018 at 12:26 pm

    Thanks Mary, I get your point. I agree with everything you wrote. But for me your message shows most of all how messed up the USA are! In the UK we hear your president (I won’t say nor write his name) going on about the incredible power of your country. Make America great again. I even read this weekend that that’s it, job done, America is great! And yet, a working mum can’t afford to buy the medicine to ensure her daughter’s survival. In the UK everyone can get medicine for their families. Every child has free healthcare, free insulin. Adults pay a little for their prescriptions, about $10, but only if they can afford it. Yes, $10 will get a banker 2 to 4 weeks worth of insulin. America, the leader of the world. Sorry I don’t want to get political but America sucks! That’s what I saw when I read your blog

    Reply
    • Mary Cahalane says

      August 21, 2018 at 12:47 pm

      You’ll get no argument from me about the current administration or our healthcare system, Anna.

      But it is good to see people reaching out to help strangers. Thank goodness for people with big hearts!

      Reply
  2. Hani Almadhoun says

    September 6, 2018 at 2:46 pm

    Great Story! I love it and sorry to know it’s all too common. Thank you for making your points so clearly!

    Reply

Trackbacks

  1. Fundraising Friday | August 23, 2018 | Pamela Grow says:
    August 24, 2018 at 6:42 am

    […] When we allow our generous, caring selves to act, is there any problem we can’t solve together? This week’s must-read. From Mary Cahalane (thank you, Mary). […]

    Reply

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