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Data-driven relevancy builds personal connections

Post thanks to Action Graphics Data-driven relevancy builds personal connections As you know, there’s a lot more to fundraising than simply reaching out to potential donors and soliciting donations. The most successful nonprofit organizations connect with individuals whose values align with the organization’s mission. This enables the nonprofit to reach out to prospective donors, build […]

Filed Under: Blog, Donor communications Tagged With: donor communications, donor data, variable data 2 Comments

How to inspire your donors with an emotional annual report

You can inspire donors with an emotional annual report Is it time to think about your annual report? Start with this question: is your annual report a humble necessity or an inspiration? Inspirational is there… you just have to be ready to jump over some common obstacles to reach it. We don’t have the money […]

Filed Under: Blog, Donor communications Tagged With: annual report, donor love 6 Comments

3 SEO Metrics to Track for Your Nonprofit Website

Nonprofit SEO metrics matter! You’re probably familiar with the term search engine optimization (SEO), which refers to the way that your website is structured to be found on and rank well in internet search engines like Google. In our digital world, SEO has become almost a buzzword of sorts, as brands and companies toss it […]

Filed Under: Blog, Donor communications Tagged With: donor communication, nonprofit website, SEO 2 Comments

Do you want to get bigger? Think small.

Do you want to get bigger? Think small. Everybody is nobody. That is, if your target audience is the world, you won’t really touch anyone. From time to time, I get an email from someone looking for fundraising help. They want to know how they can get their message out to everyone. So, first, let […]

Filed Under: Blog, Donor communications Tagged With: donor care, donor retention 2 Comments

What are your values?

Do you know your values? Your organization’s values and your personal values? Tomorrow is Independence Day in the US. Though it has become largely a day about cook-outs and fireworks, it should be much more. There were values expressed in our Declaration of Independence. While we’ve seen great progress, there are too many values that […]

Filed Under: Blog, Nonprofits Tagged With: nonprofit fundraising, values statement 4 Comments

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