It’s the most wonderful time of the year… In theory. Would your donor feel that way? Where’s the donor love? John Lepp (of Agents of Good fame) and I sat down to give you a tried and tested YEAR-END checklist you can use as you sit down to craft the most meaningful appeal of the […]
What does donor love really mean?
Is donor love just a tactical means to an end? Is donor love a recognition that fundraising should be about relationships, not transactions? It can mean a lot of things. But today, I want to say it’s about recognition, respect, and shared values. Recognition Not everyone is your potential donor. The people who do choose […]
Five ways to steward potential donors before their first gift
By Carrie Rice, Project Donor Love Can you steward donors before their first gift? #Donorlove is frequently focused on what happens after someone makes a donation, such as thanking donors and encouraging donor retention. In fact, everyone who interacts with your organization is a potential donor. Applying a few stewardship best practices with each person […]
Are you doing email right?
Are you doing email right? Who remembers life without email? It’s easy to take for granted. But we have access to marvelous free or inexpensive tools that put email communications in every organization’s toolbox. The ease of use, and the proliferation of beautiful templates – ready-made! – mean even someone with little experience can create […]
Why data is the key to beautiful donor relationships
Data is the key to beautiful donor relationships Think data is dull? Too often, data isn’t given the weight it deserves in our fundraising programs. Buy the cheapest donor management system. Give data entry to the intern. Just tell me the bottom line; I don’t have to understand how to run reports. That’s a serious […]
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