Getting a donor to give once is hard enough, but getting them to give again is where many nonprofits stumble. A first gift often comes with a burst of energy and a “thank you” email, and then silence. Weeks or months go by, and the next time a donor hears from your organization, it’s another […]
Are you doing email right?
Are you doing email right? Who remembers life without email? It’s easy to take for granted. But we have access to marvelous free or inexpensive tools that put email communications in every organization’s toolbox. The ease of use, and the proliferation of beautiful templates – ready-made! – mean even someone with little experience can create […]
Are your barriers creating passive donors?
Separate isn’t equal – or useful. So why create barriers to giving? Like you, I’m on the mailing list for many organizations. Some mail I always open and read. Some go right into the recycle bin or email trash. But there’s a trend I see – mostly with smaller organizations. Messaging is segregated. There’s “we’re […]