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An endearing appeal from a novice

Sometimes we work so hard at getting it all right. We read everything we can find. We learn all the rules. We labor over each appeal, sure it will be “the one”. And sometimes a complete novice gets an awful lot right. By being sincere. By staying focused on a single message. By working toward […]

Filed Under: Blog, Donor communications Tagged With: appeal writing, email appeals, Fundraising, solicitation 3 Comments

Say thank you like you mean it

Don’t settle for a boring, emotion-free thank you. I picked up my mail the other day and opened an envelope from a well-respected advocacy organization. It was an acknowledgment of my recent gift. And it was so disappointing! Mentally, I went through a list of failures in one letter: My husband’s name was spelled incorrectly. […]

Filed Under: Annual Giving, Blog, Donor communications, Thanks Tagged With: donor retention, Donors, Fundraising, Nonprofit, thank you letters, Thanks 13 Comments

The power of one

You’ve probably been hearing the story of young Sarah Murnaghan, the 10-year-old girl with end-stage cystic fibrosis. She’s in desperate need of a lung transplant. Without one, she isn’t likely to survive the next couple of weeks. But transplant rules don’t allow her to move to the front of the line – before adults and […]

Filed Under: Annual Giving, Blog, Donor communications Tagged With: appeal writing, direct mail, Donors, Fundraising 2 Comments

Scheherazade and bathtubs

When my oldest was just a little girl, she insisted that I tell her stories while in the tub. After a full day at work and several hours running after a little one, it was a rare night that I could summon the energy to make something up. So I relied on fairy tales – […]

Filed Under: Blog, Donor communications Tagged With: appeal writing, Fundraising, storytelling Leave a Comment

A small big thing… and lessons learned

I’d like to share a couple of lessons learned. Long, long ago in a galaxy far away, I took my first fundraising job. I had run a department at another nonprofit theater – managing a full-time staff of 25. So in a way, it felt like I’d been knocked down a few pegs. But I didn’t […]

Filed Under: Annual Giving, Blog Tagged With: data entry, Donors, Fundraising, individual giving, Nonprofit 3 Comments

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