That’s what we all really want, isn’t it? Someone who sees us. We want to be known for ourselves, as people. To be recognized. That’s what our donors are looking for as well. So why is so much communication impersonal and generic? The lazy answer is because it’s easier that way. Large organizations might think: […]
Extrovert? Why you might want to listen more
It wasn’t the first time I’d seen an out-of-control extrovert. I watched as a colleague confidently strode toward the party. Eager to talk to any and everyone in the room, she helped herself to a drink and hurried in. In the fundraising biz, it’s easier to be an extrovert. Extroverts don’t hesitate to wade into […]
Trademarked
Can a friend be trademarked? I received a solicitation in the mail the other day. I bet you’ve also gotten this one or one like it. It comes with many colorful address labels. And a nickel! What really made me laugh this time, though, was the salutation. They obviously knew my name, because it was […]
No thanks
Almost every day I receive an acknowledgment letter that misses the mark. We’ll call it a no thanks. But the one I received recently really offers a lesson in what not to do. Thank you fail It’s plainly generic, to begin with. Though my name and address appear on the letter, the salutation reads “Dear Friend”. […]
Work in Progress
I’m a work in progress. So are you! I’ve been a fundraiser for a long time. Yet I still think of myself more as a student, not a teacher. And I’ve been feeling a little guilty about that. Instead of just soaking all those smarts up, shouldn’t I add something? I’m going to try. I […]
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