For much of the past decade, I worked for nonprofits that are on the smaller side. We needed maximum results from minimal staff. I’m always on the look-out for great ideas that I can copy, DIY-style. So it’s fortunate that I’ve been a fan of Tom Ahern and his e-newsletter for so long. He turned me […]
Your quick and easy solution to donor retention
Donor retention? I’m sure you’ve been hearing all about donor retention lately. It’s a hot topic in fundraising circles –especially now. And thanks to a bad economy, we’ve learned to pay more attention to the donors we already have. So is there a quick and easy solution? So you probably know the sad truth: most […]
Listen to your grandma
Listen to your grandma… she knows about proper thanks. I’ve written a few times about poorly done thanks or solicitations, so I wanted to write about a thank you we recently received that did it right. But instead of my response, let me offer my husband’s. He’s not a fundraiser so he’s probably a better […]
Is this any way to treat a friend?
I don’t treat friends like this, do you? I’ll admit that I only open some of my mail. Like most people, I quickly sort out the bills and other “must open” things. Then I go through the rest. One glance at the envelope is usually enough to tell me whether I want to bother opening […]
No thanks
Almost every day I receive an acknowledgment letter that misses the mark. We’ll call it a no thanks. But the one I received recently really offers a lesson in what not to do. Thank you fail It’s plainly generic, to begin with. Though my name and address appear on the letter, the salutation reads “Dear Friend”. […]
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