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Stop thinking about money!

Do we need to stop thinking about money? I was at a meeting the other day. A local foundation offered training about soliciting major donors. It was a small enough group that we had time to hash out a few hypothetical situations. A good session and well worth the hour or so. As is often […]

Filed Under: Annual Giving, Blog, Donor communications Tagged With: appeal writing, donor retention, Donors, money, relationships

Has your donor reached her limit?

Imagine how a donor feels when she’s reached her limit “No, we can’t do that. But it’s a good idea. You should definitely offer that suggestion.” “I can’t. I’ve run out of allowed suggestions.” “Oh, well, they limit them to make it easier on them.” Had enough yet? The above was a real conversation I […]

Filed Under: Blog, Donor communications, Fundraising Tagged With: Customer service, donor retention, Fundraising

The value of trust

Over the past few days, I’ve been thinking about the value of trust. This was spurred in part by a couple of pieces of mail I received. One looked like business mail from our garbage collectors. I opened it because you can never tell anymore what might be a bill and what might be another […]

Filed Under: Annual Giving, Blog, Donor communications Tagged With: appeal writing, donor appeals, donor retention, Nonprofit organization, trust

Are donors tired – or just tired of you?

Your donors are tired… Were they for real? I was at a meeting with a number of organizations the other day, along with some fundraising consultants. During the course of the meeting, I was surprised to hear the respected counsel suggesting that the organizations cut back on their communications and solicitations with their donors. Why? […]

Filed Under: Annual Giving, Blog, Donor communications Tagged With: appeal writing, communication, donor fatigue, donor retention, Donors, Fundraising

Don’t break my heart.

Don’t break my heart. Remember that fundraising is always personal. You might think I’m writing about the one that got away. The donor we courted and counted on. And then disappeared. We’ve all been there, right? It’s frustrating… sometimes, it breaks your heart. But today I’m writing as a donor. And about communications that reduce […]

Filed Under: Annual Giving, Blog, Donor communications, Thanks Tagged With: appeal writing, communication, donor retention, Donors, emotion, Fundraising, thank you letters

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