Are you ready for year-end fundraising? To succeed, your nonprofit needs to develop its digital presence. Your nonprofit’s website must build connections with existing supporters, draw in support from new donors, and make the donation process as simple as possible. Make the most of your website If you don’t have web development or coding experience, […]
What does giving mean?
How do we define giving? In our own lives? With our friends and families? As fundraisers? Do our definitions differ? Tony Martignetti shared a fascinating, yet troubling, piece recently in Vox the other day. “What happened to giving money to charity?” looks at how the ultrawealthy are donating more, but it seems the rest of […]
Here’s why you need to invest in fundraising to raise more money
Is your fundraising program lagging? Right now, employers are searching for great fundraising professionals. The current market means people looking for work are in a greater position of power. If your organization is looking, here are a few things to consider. Fundraising that succeeds requires investment I’ll wait here while that sinks in. You have […]
You are not your donor
Even if you are a donor to your organization, you see with different eyes. You’re not the donor you’re trying to reach. That’s always good to keep in mind. Because our opinions are shaped by so much that won’t affect how – or if – a donor decides to give. Here’s one example: My husband […]
Eff the ineffable
Or, how to make your ask concrete, if you work for an arts organization. Arts lovers know that art can’t always be constrained by words. I spent a good part of my career as a staff person in an arts organization. Theater was my route into the nonprofit world. But my love for all kinds […]
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