Clear communication might be your best tool for raising money. Recently, Ephraim Gopin shared a funny/not-so-funny post from McSweeney’s. It was titled: We dare you to figure out what our nonprofit does. And it nails it. Do you want to make me really cranky? Use language like what they mock here. Unclear. Full of buzzwords. […]
Why “because” matters to your ask
Because is a word kids come to dread. I remember being a kid and getting a very unsatisfying answer to some questions. My questions were usually “Why?” or more often “Why not?” And the unsatisfying answer was “Because” or worse, “Because I said so.” Does that sound familiar to you? It was infuriating, of course. […]
Your last-minute year-end appeal checklist
Ah… your year-end fundraising appeal isn’t out yet. And maybe, just maybe, life got in the way, too. I’m trying not to panic about Christmas shopping myself. But if you haven’t sent your year-end appeal yet, maybe this will help. And if you have already mailed something, maybe this will help with those late December […]
Please stop killing your fundraising to please the boss.
I’ve been writing fundraising copy for a long time. And from the very start, I faced one problem over and over and over again. No. Though those pop up all the time. What has consistently gotten in the way is interference from people who aren’t focused on fundraising. It might be the boss. Or the […]
What you’ll want to know about fundraising for introverts
A while back, I wrote about fundraising and introverts. And a while before that, I gave a presentation about the same topic. Of course, that’s because I am an introvert. Are you? Do you work with people who are? Then I’ve got a deeper dive into the topic for you! Brian Saber recently released a […]
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