New donors! You’ve done well. The last few months were busy ones. And the last few weeks of the year? Well, busy doesn’t begin to describe it. But you’ve welcomed new people to your cause, and that’s wonderful! Now: Keeping those new donors is critical, of course. But it also makes the question more pressing: […]
6 big fundraising mistakes small organizations make
If you fixed just 6 fundraising mistakes, you’d raise more money. And I know, like it isn’t hard enough being a small organization, right? Not enough staff. Not enough time. And definitely, not enough money. You get used to making do. Find shortcuts. You work a lot. But too often, you don’t do the things that […]
Becoming a fundraiser
Have I ever told you how I became a fundraiser? I’m hesitant to share because I don’t often find myself interesting enough… But I think in this case, there were a few reasons why my first fundraising job became a career lasting decades. And I hope that’s useful to you. My first nonprofit job was […]
How to harness persuasion: Cialdini’s 6 principles and you
How to harness persuasion: Cialdini’s 6 principles and you How do you persuade someone to help your cause? Maybe a little neuropsychology will help. But first, I’m not a scientist. But as a fundraiser, I think neuromarketing is fascinating. That’s why I love Roger Dooley’s blog. I find he often sparks new fundraising ideas for […]
How To Communicate With Donors About Matching Gifts
Every fundraising professional wants to maximize support for their organization’s cause. Whether their organization’s vision is to feed those in need, protect the environment, or support the arts, fundraisers are want to make a difference. Matching gifts offer a unique opportunity to take donors’ impact further and create a lasting impact. Through matching gift programs, […]
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