How do we define giving? In our own lives? With our friends and families? As fundraisers? Do our definitions differ? Tony Martignetti shared a fascinating, yet troubling, piece recently in Vox the other day. “What happened to giving money to charity?” looks at how the ultrawealthy are donating more, but it seems the rest of […]
Here’s why you need to invest in fundraising to raise more money
Is your fundraising program lagging? Right now, employers are searching for great fundraising professionals. The current market means people looking for work are in a greater position of power. If your organization is looking, here are a few things to consider. Fundraising that succeeds requires investment I’ll wait here while that sinks in. You have […]
You are not your donor
Even if you are a donor to your organization, you see with different eyes. You’re not the donor you’re trying to reach. That’s always good to keep in mind. Because our opinions are shaped by so much that won’t affect how – or if – a donor decides to give. Here’s one example: My husband […]
Eff the ineffable
Or, how to make your ask concrete, if you work for an arts organization. Arts lovers know that art can’t always be constrained by words. I spent a good part of my career as a staff person in an arts organization. Theater was my route into the nonprofit world. But my love for all kinds […]
A guide to donor segmentation
What you want to know about donor segmentation We all know the golden rule: “Treat people the way you’d want to be treated”. However, as a fundraiser, this doesn’t always make sense. You simply don’t have time to meet with every donor in-person or write thousands of handwritten thank you letters. Instead, it’s better to […]
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