First, a confession. I’ve been a fundraising copywriter and consultant for more than a decade now. And I’m not going back! But I do remember struggling to raise money, wearing too many hats, and dealing with leadership that just didn’t get it. Small fundraising teams can be tough. And honestly, that’s a big reason why […]
What does respect mean to you?
Or… why respect should make the nonprofit world go around. I recently had the opportunity to be on the Heart of Giving podcast with Art Taylor, the President & CEO of BBB Wise Giving Alliance. It was a fun chat, all about donors and giving. I hope you’ll give it a listen. (You’ll get to […]
How to share feelings
So last time, I wrote about communicating less with facts and more with feelings. Because giving isn’t a logical act, it’s an emotional one. And feelings are how we best connect with other people. But how do you do that? Think about communicating with one person, not an audience. If you’re focused on your audience, […]
Fundraising lessons we can use from Ukraine
Shortly before last Christmas, Volodymyr Zelenskyy, the president of an embattled Ukraine, spoke to the U.S. Congress. It was an important moment, as he needs to constantly seek support for the attacks his country is experiencing from Russia. He knows the U.S. has the greatest means of support. This is definitely emergency fundraising. But as […]
Why your fundraising program should focus on people
Is your fundraising program based on a few big events each year? Or maybe on a handful of large corporate partnerships? Those can definitely bring in more money for each event or partnership agreement. But there are some good reasons those areas aren’t how you want to build a program that grows and lasts. Donor […]
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