What you want to know about donor segmentation We all know the golden rule: “Treat people the way you’d want to be treated”. However, as a fundraiser, this doesn’t always make sense. You simply don’t have time to meet with every donor in-person or write thousands of handwritten thank you letters. Instead, it’s better to […]
Where are all my stories hiding?
Where do you find the stories you need? So you’re (more) convinced that stories are the way to win over hearts. But now comes the big challenge. Where do I find our stories? I understand. It’s hard! We’ve all been carefully trained to judge our work using metrics. (And you must do that!) But what […]
Why you should always be learning
I’ve been in the nonprofit world for more than three decades. (I’d like to say I started at 10, but that wouldn’t be quite honest.) But whatever the organization, or even my role, one thing was absolutely true. There was always something to be learned. Always a way to do something better, faster, smarter. And […]
Fundraising is not debate club
I bought a rowing machine last Christmas. It’s still causing arguments. ~John Thompson Full disclosure: I was not in a debate club. I would have been sliced and diced in moments, as I tried to find common ground so everyone could be nice to each other. Take a look at the fundraising mail making its […]
Did you miss the day fundraising took a vow of poverty?
Fundraisers – and fundraising – need to be funded. The pandemic has caused an interesting shake-up: many employers are struggling to find or keep employees. Meanwhile, the nonprofit sector has an unfortunate history of paying poorly – that matches up to a history of short stays for employees. (It always seems like the person who […]
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