When you have multi-million dollar gifts coming in, it can be easy to turn your attention to the foundations and philanthropists behind those big numbers. And easy to forget about the small gift donors whose contributions of $5 to $5,000 dollars are the foundation of your success. The vast majority of charitable giving comes from […]
Tips for your year-end campaign [INFOGRAPHIC]
![Tips for your year-end campaign [INFOGRAPHIC]](https://i1.wp.com/mcahalane.com/wp-content/uploads/2017/11/Year-End-Giving-Infographic-Mobile-Cause-e1509984572166.jpg?fit=62%2C300&ssl=1)
Year-End Giving: It’s true, 25-35% of giving takes place between Thanksgiving and New Year’s. Need year-end advice to finish 2017 strong? Here’s an infographic from MobileCause I want to share with you. MobileCause is spilling the secrets and tools every nonprofit needs to develop their most successful multi-channel, multi-touch year-end campaign yet. Check out their […]
Are you settling for a lazy year-end fundraising message?
How are you handling your end of year appeals online? A look at my Facebook feed shows many examples of organizations making the most of the year’s end. The messaging isn’t always as good as the causes, however. Here are some that caught my eye – and why I think they hit or missed. Great […]
7 easy ways to keep your donors out
Oh, you don’t want to keep them away? I know you’re working hard right now to make the most of the last few weeks of the year. Your website is an important part of the plan. But are you seeing with your donors’ eyes? You might be surprised to learn how easy it is to put […]