So last time, I wrote about communicating less with facts and more with feelings. Because giving isn’t a logical act, it’s an emotional one. And feelings are how we best connect with other people. But how do you do that? Think about communicating with one person, not an audience. If you’re focused on your audience, […]
Fundraising lessons we can use from Ukraine
Shortly before last Christmas, Volodymyr Zelenskyy, the president of an embattled Ukraine, spoke to the U.S. Congress. It was an important moment, as he needs to constantly seek support for the attacks his country is experiencing from Russia. He knows the U.S. has the greatest means of support. This is definitely emergency fundraising. But as […]
Why your fundraising program should focus on people
Is your fundraising program based on a few big events each year? Or maybe on a handful of large corporate partnerships? Those can definitely bring in more money for each event or partnership agreement. But there are some good reasons those areas aren’t how you want to build a program that grows and lasts. Donor […]
3 Tips for Preparing Your Website for End-of-Year Giving
Are you ready for year-end fundraising? To succeed, your nonprofit needs to develop its digital presence. Your nonprofit’s website must build connections with existing supporters, draw in support from new donors, and make the donation process as simple as possible. Make the most of your website If you don’t have web development or coding experience, […]
What does giving mean?
How do we define giving? In our own lives? With our friends and families? As fundraisers? Do our definitions differ? Tony Martignetti shared a fascinating, yet troubling, piece recently in Vox the other day. “What happened to giving money to charity?” looks at how the ultrawealthy are donating more, but it seems the rest of […]
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