A customer service story Do your donors feel like this? The other night, my husband called my cell phone. “Are you home?” he asked, puzzled. “Yes”, I answered, just as confused. Apparently, he’d been trying our home line and getting no answer. I checked, and yes, our line was dead. I tried to call AT&T, […]
The power of one
You’ve probably been hearing the story of young Sarah Murnaghan, the 10-year-old girl with end-stage cystic fibrosis. She’s in desperate need of a lung transplant. Without one, she isn’t likely to survive the next couple of weeks. But transplant rules don’t allow her to move to the front of the line – before adults and […]
A small big thing… and lessons learned
I’d like to share a couple of lessons learned. Long, long ago in a galaxy far away, I took my first fundraising job. I had run a department at another nonprofit theater – managing a full-time staff of 25. So in a way, it felt like I’d been knocked down a few pegs. But I didn’t […]
The best fundraising idea I ever stole – part 3
For much of the past decade, I worked for nonprofits that are on the smaller side. We needed maximum results from minimal staff. I’m always on the look-out for great ideas that I can copy, DIY-style. So it’s fortunate that I’ve been a fan of Tom Ahern and his e-newsletter for so long. He turned me […]
Why letters are like people
Letters are like people? Let me explain. Have you ever noticed distinct personalities in the nonprofit letters you get? I find myself imaging organizational personas as I read. Here are a few. Let’s imagine a party. Glass in hand, you mingle with the crowd. Who do you meet? Letters are like people – meet some […]
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