That’s what we all really want, isn’t it? Someone who sees us. We want to be known for ourselves, as people. To be recognized. That’s what our donors are looking for as well. So why is so much communication impersonal and generic? The lazy answer is because it’s easier that way. Large organizations might think: […]
Extrovert? Why you might want to listen more
It wasn’t the first time I’d seen an out-of-control extrovert. I watched as a colleague confidently strode toward the party. Eager to talk to any and everyone in the room, she helped herself to a drink and hurried in. In the fundraising biz, it’s easier to be an extrovert. Extroverts don’t hesitate to wade into […]
Letting Go
Letting go is hard. If you’re like me, you have a tendency to want to control as much as possible of your work life. That makes us good at what we do. You don’t want someone indifferent handling donor care – or data entry – right? But that’s a different dance when you’re working with […]
No thanks
Almost every day I receive an acknowledgment letter that misses the mark. We’ll call it a no thanks. But the one I received recently really offers a lesson in what not to do. Thank you fail It’s plainly generic, to begin with. Though my name and address appear on the letter, the salutation reads “Dear Friend”. […]
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