Fundraising is a balancing act. Fundraising success takes skill. You need both the analytical and the emotional to be successful. Your data matters – a lot. But so do your donors. It’s easy to focus more on asking for money and less attention on thanking people. The money’s in the ask, right? Not so much, […]
Why your fancy newsletter is failing you
Is yours a fancy newsletter? Recently, I’ve been holding on to a few newsletters from organizations my husband and I give to. With one shining exception, they’re disappointing. Or worse. What’s frustrating is they could so easily be great. The organizations do good work. I’m sure they have good stories to tell. And yet, they […]
The Ultimate Guide On Donor Experience
I recently had the pleasure to present a talk on donor personas to my local Tech 4 Good community group. During the discussion that we had, I made a comment that using a person’s first name in communication was not going to cut it for the donor experience. Someone asked me why that isn’t enough. […]
5 year-end lessons for fundraisers like you
Get ready to learn. Here are some year-end lessons for you. Want to avoid some common mistakes? It’s year-end, so chances are, your mailbox and email inbox have been busy the last few weeks. SO MANY appeals – sometimes from organizations you haven’t given to. Sometimes, you wonder how they even got your address. Sound […]
Why gratitude should be your daily practice
What if gratitude wasn’t something to check off your to-do list? What if gratitude made you and your donors feel great? What if gratitude made it much more likely your donors would remain your donors? Smart fundraisers understand that giving is personal and emotional. They understand that there is much more to raising money than […]
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