I recently had the pleasure to present a talk on donor personas to my local Tech 4 Good community group. During the discussion that we had, I made a comment that using a person’s first name in communication was not going to cut it for the donor experience. Someone asked me why that isn’t enough. […]
5 year-end lessons for fundraisers like you
Get ready to learn. Here are some year-end lessons for you. Want to avoid some common mistakes? It’s year-end, so chances are, your mailbox and email inbox have been busy the last few weeks. SO MANY appeals – sometimes from organizations you haven’t given to. Sometimes, you wonder how they even got your address. Sound […]
Why gratitude should be your daily practice
What if gratitude wasn’t something to check off your to-do list? What if gratitude made you and your donors feel great? What if gratitude made it much more likely your donors would remain your donors? Smart fundraisers understand that giving is personal and emotional. They understand that there is much more to raising money than […]
What does donor love really mean?
Is donor love just a tactical means to an end? Is donor love a recognition that fundraising should be about relationships, not transactions? It can mean a lot of things. But today, I want to say it’s about recognition, respect, and shared values. Recognition Not everyone is your potential donor. The people who do choose […]
Do you want to get bigger? Think small.
Do you want to get bigger? Think small. Everybody is nobody. That is, if your target audience is the world, you won’t really touch anyone. From time to time, I get an email from someone looking for fundraising help. They want to know how they can get their message out to everyone. So, first, let […]
- « Previous Page
- 1
- …
- 4
- 5
- 6
- 7
- 8
- …
- 10
- Next Page »