Is donor love just a tactical means to an end? Is donor love a recognition that fundraising should be about relationships, not transactions? It can mean a lot of things. But today, I want to say it’s about recognition, respect, and shared values. Recognition Not everyone is your potential donor. The people who do choose […]
Do you want to get bigger? Think small.
Do you want to get bigger? Think small. Everybody is nobody. That is, if your target audience is the world, you won’t really touch anyone. From time to time, I get an email from someone looking for fundraising help. They want to know how they can get their message out to everyone. So, first, let […]
Dear fundraiser: are you making these big mistakes?
This fundraiser mistakes post was originally published several years ago. I’ve updated it to include some helpful comments from colleagues. I hope you enjoy it! Dear Fundraiser, Some things you do really bug me. As your colleague, I’m cheering for your success. So in a helpful spirit, I offer you my list below. I wish […]
How to reach donors with a personal touch
I’ve said it before. Good fundraising is always one-to-one. That’s true even if you’re communicating with thousands. It should always feel one-to-one. That should always be your aim, even if it takes a little more effort. But when is the last time you really made a personal effort? OK, my major gifts readers… I know […]
Advanced Donor Stewardship: How to Keep Your Donors Giving Year after Year
by Joe Garecht Advanced donor stewardship Stewardship is one of the most important components of the fundraising process. Prospecting, cultivation, and asking are certainly important… but in my experience, building a strong donor stewardship system should be your top priority if you want to strengthen your development program. For many fundraisers, this comes as a […]
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