I’ve said it before. Good fundraising is always one-to-one. That’s true even if you’re communicating with thousands. It should always feel one-to-one. That should always be your aim, even if it takes a little more effort. But when is the last time you really made a personal effort? OK, my major gifts readers… I know […]
Somebody will never save your organization
Somebody will never save your organization. This is a case for personal fundraising Somebody rarely volunteers. Somebody is easy to ask. Somebody is distant, polite, impersonal… safe. And Somebody never gives. Your organization has a mission – a problem to be solved. The solution almost always requires money. To raise that money, you turn to […]