Here’s why you should ditch that annual appeal I just emailed a letter, response form, and list to the mail house. Our base tends to be generous at this time of year. (Yours probably is, too.) There’s a lot riding on this appeal, and I’ve spent many hours on my offer, my story, my response […]
Donor Communications
Essential components of your fundraising appeal
Your fundraising appeal needs a strong case You must have a compelling, urgent problem the donor can help solve. You need an emotional story People make giving decisions with their emotions. Stories are the best way to ignite those emotions. Tell a story. Go ahead and use some statistics – they can help support the […]
Are you available to donors?
Are you available to donors? Can they reach you when they want to connect? I’ve written about a few badly done gift acknowledgments, here and here. I didn’t want to shame the organizations, so I omitted their names. But after each post, a colleague urged me to contact the offending organization. These organizations deserve to […]
People, this is NOT a thank you!
People, this is NOT a thank you. This is a poorly done appeal badly disguised as a gift acknowledgment. There’s no gratitude here. And there’s no reason to give, either. Two sentences. That’s what’s spared for the donor. Fifty percent of the front page is about asking for another gift. One hundred percent of the […]
7 words and phrases that should die
You know what happens when someone tells you not to think about a pink elephant? Suddenly you can’t get that creature out of your mind, right? Something similar seems to be happening to me as I think and write about writing. My jargon-o-meter is on high alert these days. So, for a little fun, here […]
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