It’s fun when something you should do is also something you enjoy doing. I’ve grown to truly enjoy sending hand-written thanks (and other notes) to our donors. It’s partly the challenge. For instance, after the end of the year, I had more than 70 in a backlog. That was one marathon note-writing session! But I […]
Donor Communications
A love song to the small donor
The small donor is not really small I’ve been trying to update and correct information in our database. It’s a chore. I’m going through everything line by line, gift by gift. I realize one thing as I work, though. While I’ve only been at my organization for a year, so many of the names I […]
The inspiration you crave, and how to get it
Sometimes, inspiration happens – out of the blue. This past Sunday we celebrated Epiphany in my church. A friend gave the sermon. She spoke about epiphanies of the religious sort, but also about the epiphanies we experience in our lives – moments of sudden insight or understanding. As I listened, I thought about how much […]
Are donors tired – or just tired of you?
Your donors are tired… Were they for real? I was at a meeting with a number of organizations the other day, along with some fundraising consultants. During the course of the meeting, I was surprised to hear the respected counsel suggesting that the organizations cut back on their communications and solicitations with their donors. Why? […]
Go ahead, make me
Have you ever wanted to say “make me!” in response to an appeal? Some frequently used packages always crack me up. I know these are so common because they work – though I’m not sure how “work” is defined, especially in the long term. There’s the nickel pack. No, wait, we’re up to a dime. (I […]
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