Are you guilty of donor abuse? It happens too often. You might want to check yourself. Here are some signs: You value the person according to their checkbook It’s happened more than once. I make a thank you phone call, only to hear the person on the other end protest. “You don’t need to call me! I’m […]
It’s personal
It’s personal. Fundraising, that is. Picture this: you walk to your mailbox. Inside, you find an envelope with a return address you recognize. “Real mail!” you think. You open that envelope first and in a hurry. Then you begin to feel confused. Disappointed. “Dear Ms. LastName” it begins. “Because I am a caring person, I […]
Put it in writing
It’s fun when something you should do is also something you enjoy doing. I’ve grown to truly enjoy sending hand-written thanks (and other notes) to our donors. It’s partly the challenge. For instance, after the end of the year, I had more than 70 in a backlog. That was one marathon note-writing session! But I […]
Year-end YIKES? Keep this in mind.
Is year-end fundraising keeping you up at night? If you haven’t got your plan down for the end of the year giving season, you’re going to have to improvise. That’s when some experience can help. Like an athlete’s muscle memory, good instincts can get you through. Here are some things I’ve learned over the years. […]
Don’t break my heart.
Don’t break my heart. Remember that fundraising is always personal. You might think I’m writing about the one that got away. The donor we courted and counted on. And then disappeared. We’ve all been there, right? It’s frustrating… sometimes, it breaks your heart. But today I’m writing as a donor. And about communications that reduce […]
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