Newsletter fails make me sad. The tagline said “thanking those who make a difference”, but I don’t think that’s me. Why? Because out of maybe 15 articles in the newsletter, 10 refer to large individual or foundation gifts. Like, millions large. And while the stated purpose of this newsletter is thanks, the headlines read like […]
Why is an annual giving program so scary?
Why is annual giving so scary? You need an annual giving program. Here’s why. I’ve noticed annual giving is sometimes treated as an afterthought. Sometimes, it’s not even a small part of an organization’s fundraising program. Some organizations prefer fundraising events or foundation grants to communicating with individuals. And some depend on government reimbursements for […]
Your donors want to know: will you still love me tomorrow?
Tell the truth: does your organization love them and leave them? I’ve noticed a few situations where gifts to large, national organizations – even memorial gifts, no less – have resulted in truly bad donor care. These are organizations that spend tremendous resources on acquisition and “awareness”. Like fancy television campaigns and a constant stream […]
Donor love means knowing how to say thank you
Donor love means knowing how to say thank you It would seem to be the simplest thing. Saying thank you shouldn’t be hard. If you’re comfortable saying “please” – as in “please give” – you need to feel even more at ease with being grateful. Then why do so many organizations fail at this? Thanks […]
How to test and measure your donor campaigns
How to test and measure your donor campaigns You work tirelessly on multiple donor campaigns, hoping your efforts produce the fundraising results your organization depends on. But how do you know which of your activities have the most impact? By testing and measuring your campaigns. There is more to campaign success than simply the final […]
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