Love your donors? Why you need to care about keeping them Recently, Tom Belford at The Agitator shared information from the latest Fundraising Effectiveness Project Survey Report. Two statements jumped out at me. Perhaps most striking is the performance difference in retention between the top 20% of organizations, who lost on average 14.1% of their new […]
Why it’s smart to love your donors for who they are
Why it’s smart to love your donors for who they are Identity matters. So are we letting a few verbs stand in the way of better solicitations? I read an article in the New York Times about the U.S.’s struggles with low voter turnout. One point made was that an experiment showed identity mattered more […]
How to find new donors
How to find new donors Hold your donors close. First things first: before you begin to think about finding new donors, be sure you have plans in place to keep your current ones. If your retention rate is low, looking for new donors is a waste of time and money. Fix that first. Also: before looking […]
Monthly giving: 5 reasons to start today
Monthly giving: 5 reasons to start today Are you waiting at the starting block to start a monthly giving program? And I don’t mean a check box on your donation form. I mean a real program – with goals and a plan. Last month, I urged you to try something new this year. If you […]
Want happier donors? Do one easy thing this week.
Want happier donors? Have you ever thanked your donors “just because”? In my experience, January seems to be the quiet after the end-of-year storm for solicitations and other mail. So it’s a great time to start the year off right with some gratitude – the best kind, no strings attached. When I’ve done this, I’ve […]
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