Tell the truth: does your organization love them and leave them? I’ve noticed a few situations where gifts to large, national organizations – even memorial gifts, no less – have resulted in truly bad donor care. These are organizations that spend tremendous resources on acquisition and “awareness”. Like fancy television campaigns and a constant stream […]
Donor love means knowing how to say thank you
Donor love means knowing how to say thank you It would seem to be the simplest thing. Saying thank you shouldn’t be hard. If you’re comfortable saying “please” – as in “please give” – you need to feel even more at ease with being grateful. Then why do so many organizations fail at this? Thanks […]
How to test and measure your donor campaigns
How to test and measure your donor campaigns You work tirelessly on multiple donor campaigns, hoping your efforts produce the fundraising results your organization depends on. But how do you know which of your activities have the most impact? By testing and measuring your campaigns. There is more to campaign success than simply the final […]
Why you should care about donor retention
Your questions answered. I recently did a webinar with my friends at NeonCRM on donor retention. It was fun – and obviously, a topic close to my heart. Some of the most fun I had was answering questions at the end. Since the topic can be broad, the questions were, too. Unfortunately, even with an […]
Advanced Donor Stewardship: How to Keep Your Donors Giving Year after Year
by Joe Garecht Advanced donor stewardship Stewardship is one of the most important components of the fundraising process. Prospecting, cultivation, and asking are certainly important… but in my experience, building a strong donor stewardship system should be your top priority if you want to strengthen your development program. For many fundraisers, this comes as a […]
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