Fundraising is always changing, so how can you find your way? It can feel hard to keep up. But the basics remain key. To succeed, we must make learning part of our practice. I want to suggest you grab a copy of a new little book from TrueSense Marketing. Who doesn’t need a guide? Their […]
Do you want to get bigger? Think small.
Do you want to get bigger? Think small. Everybody is nobody. That is, if your target audience is the world, you won’t really touch anyone. From time to time, I get an email from someone looking for fundraising help. They want to know how they can get their message out to everyone. So, first, let […]
Do you think fundraising is scary?
Is fundraising scary? I recently posed that question to a group I was training. We were having some fun with a true and false game. Most of the questions were pretty easy to answer. This one was more nuanced. Fundraising is sometimes scary. But it’s almost always needed. So if you’re not doing as well […]
Dear fundraiser: are you making these big mistakes?
This fundraiser mistakes post was originally published several years ago. I’ve updated it to include some helpful comments from colleagues. I hope you enjoy it! Dear Fundraiser, Some things you do really bug me. As your colleague, I’m cheering for your success. So in a helpful spirit, I offer you my list below. I wish […]
Straight talk about donor love
Straight talk about donor love Is the idea of donor love just fluff? The answer depends on you. But first, let’s clear a few things up. Maybe it will make you more comfortable. Here’s what donor love isn’t: This is love in the sense of philanthropy. That is, the love of humankind. In this sense, […]
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