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A Beginner’s Guide to Testing and Measuring Your Donor Campaigns

Test and measure

You work tirelessly on multiple donor campaigns, hoping your efforts produce the fundraising results your organization depends on. But how do you know which of your activities have the most impact? By testing and measuring your campaigns. There is more to campaign success than simply the final amount raised. To truly understand the health of […]

Filed Under: Blog, Planning Tagged With: donor retention, email appeals, metrics 2 Comments

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