Nonprofit fundraisers could use some applause I wrote last week about our smaller donors and how wonderful they are. The often unsung backbone of many organizations (or the smart ones, anyway), these folks don’t ask for much and offer what’s probably a lot to them. But without sounding too self-serving, I’d like to celebrate another […]
Thank you. You’re wonderful.
“Piglet noticed that even though he had a Very Small Heart, it could hold a rather large amount of Gratitude.”― A.A. Milne, Winnie-the-Pooh Thank you. It’s the season for turkey and over-eating. But also, and much more filling, for gratitude. Gratitude has a way of resetting our outlook. It’s just about impossible to be truly […]
Don’t break my heart.
Don’t break my heart. Remember that fundraising is always personal. You might think I’m writing about the one that got away. The donor we courted and counted on. And then disappeared. We’ve all been there, right? It’s frustrating… sometimes, it breaks your heart. But today I’m writing as a donor. And about communications that reduce […]
People, this is NOT a thank you!
People, this is NOT a thank you. This is a poorly done appeal badly disguised as a gift acknowledgment. There’s no gratitude here. And there’s no reason to give, either. Two sentences. That’s what’s spared for the donor. Fifty percent of the front page is about asking for another gift. One hundred percent of the […]
Say thank you like you mean it
Don’t settle for a boring, emotion-free thank you. I picked up my mail the other day and opened an envelope from a well-respected advocacy organization. It was an acknowledgment of my recent gift. And it was so disappointing! Mentally, I went through a list of failures in one letter: My husband’s name was spelled incorrectly. […]
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