It’s personal. Fundraising, that is. Picture this: you walk to your mailbox. Inside, you find an envelope with a return address you recognize. “Real mail!” you think. You open that envelope first and in a hurry. Then you begin to feel confused. Disappointed. “Dear Ms. LastName” it begins. “Because I am a caring person, I […]
Put it in writing
It’s fun when something you should do is also something you enjoy doing. I’ve grown to truly enjoy sending hand-written thanks (and other notes) to our donors. It’s partly the challenge. For instance, after the end of the year, I had more than 70 in a backlog. That was one marathon note-writing session! But I […]
Triage and nonprofit fundraisers
Nonprofit fundraisers could use some applause I wrote last week about our smaller donors and how wonderful they are. The often unsung backbone of many organizations (or the smart ones, anyway), these folks don’t ask for much and offer what’s probably a lot to them. But without sounding too self-serving, I’d like to celebrate another […]
Thank you. You’re wonderful.
“Piglet noticed that even though he had a Very Small Heart, it could hold a rather large amount of Gratitude.”― A.A. Milne, Winnie-the-Pooh Thank you. It’s the season for turkey and over-eating. But also, and much more filling, for gratitude. Gratitude has a way of resetting our outlook. It’s just about impossible to be truly […]
Don’t break my heart.
Don’t break my heart. Remember that fundraising is always personal. You might think I’m writing about the one that got away. The donor we courted and counted on. And then disappeared. We’ve all been there, right? It’s frustrating… sometimes, it breaks your heart. But today I’m writing as a donor. And about communications that reduce […]
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