What if gratitude wasn’t something to check off your to-do list? What if gratitude made you and your donors feel great? What if gratitude made it much more likely your donors would remain your donors? Smart fundraisers understand that giving is personal and emotional. They understand that there is much more to raising money than […]
Donor love means knowing how to say thank you
Donor love means knowing how to say thank you It would seem to be the simplest thing. Saying thank you shouldn’t be hard. If you’re comfortable saying “please” – as in “please give” – you need to feel even more at ease with being grateful. Then why do so many organizations fail at this? Thanks […]
12 ways you can thank your donors
Saying thank you is a critical part of fundraising. Sometimes, we can focus most attention on getting a gift. But great thanks are key to getting the next gift. Here are 12 ideas of how to thank your donors. 1. A prompt, personal, sincere thank you letter This is the least you should do, of […]
Try this fresh twist on Giving Tuesday
I’m not a particular fan of Giving Tuesday. In my experience as a staffer, I found it a time-suck. Worse, if yours is an organization without a strong community profile (a “best-kept secret”), it’s time spent building recognition for Giving Tuesday, not for your organization. And of course, it doesn’t always raise much money, either. […]
Say thank you better: here are 16 ways
Why don’t more nonprofits say thank you better? It shouldn’t be hard to send a great gift acknowledgment. A sincere, emotional, meaningful thanks is a critical step in donor relations. And it’s also just plain polite. Secure a gift, then flub the thanks, and you may have seen the last of that donor. Saying thank […]
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