Saying thank you is a critical part of fundraising. Sometimes, we can focus most attention on getting a gift. But great thanks are key to getting the next gift. Here are 12 ideas of how to thank your donors. 1. A prompt, personal, sincere thank you letter This is the least you should do, of […]
Try this fresh twist on Giving Tuesday
I’m not a particular fan of Giving Tuesday. In my experience as a staffer, I found it a time-suck. Worse, if yours is an organization without a strong community profile (a “best-kept secret”), it’s time spent building recognition for Giving Tuesday, not for your organization. And of course, it doesn’t always raise much money, either. […]
Say thank you better: here are 16 ways
Why don’t more nonprofits say thank you better? It shouldn’t be hard to send a great gift acknowledgment. A sincere, emotional, meaningful thanks is a critical step in donor relations. And it’s also just plain polite. Secure a gift, then flub the thanks, and you may have seen the last of that donor. Saying thank […]
How your crummy thank you feels
Your crummy thank you feels bad Put yourself in your donor’s shoes. Sometimes saying thank you is treated as an administrative (boring) necessity. It should be an integral part of building strong donor relationships. But the really sad thing is it’s so easily fixed! Think about the little cartoon above. If your thank you letter reads […]
Want happier donors? Do one easy thing this week.
Want happier donors? Have you ever thanked your donors “just because”? In my experience, January seems to be the quiet after the end-of-year storm for solicitations and other mail. So it’s a great time to start the year off right with some gratitude – the best kind, no strings attached. When I’ve done this, I’ve […]
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