Donor Communications

Use these powerful triggers to raise more money. (Though your colleagues might worry.)

These powerful triggers can raise more money. I hadn’t joined a cult. I just wanted to remember these important triggers. Last week, I wrote about the importance of emotion in your fundraising. It reminded me of the emotional triggers that raise more money. And that more than once have led to raised eyebrows. You see, […]

Are you making these fundraising mistakes?

Are you making these mistakes? As a consultant, I work with some smaller nonprofits. To begin, I try to get a sense of how they’re fundraising now. I see similar problems across different organizations. But here’s the surprising thing − I see these same problems in my mailbox every day, from national and international charities. So these aren’t […]

Money, time and attention poverty

What’s your attention worth? I read an interesting article a while ago in the New York Times. Titled No Money, No Time, it was about different kinds of poverty. You probably think about financial poverty, but maybe like me, you hadn’t thought as much about time and mental bandwidth poverty. If you suffer from one type of poverty, […]

Serve it like a pizza

Pizza and fundraising… what in the world do they have in common? There’s a small pizza place in our town. It began life as a smaller off-shoot of a chain. The pizza was ok. Mostly we went because it was conveniently close. A few weeks ago, it became obvious that the place was under new […]

Check your we

Are your donor communications focused on your organization or your donors? I opened a piece of mail the other day. It was from an organization we’ve supported – one that does good work, important work. But here’s what jumped out at me right away about this short piece. It was ALL about them. I couldn’t help […]

Donor Communications

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